Get your product noticed online dating

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In the best case, you yourself are the target user.

In the second best case, you understand the target user extremely well.

There may be a part II on how to scale a startup later—this mostly covers how to start one.

Your goal as a startup is to make something users love.

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Even though the total amount of positive feeling is the same, it’s much easier to get more users than to go from like to love.

If you do that, then you have to figure out how to get a lot more users.

But this first part is critical—think about the really successful companies of today.

If the idea does not really excite at least some people the first time they hear it, that’s bad.

Another thing we ask is who desperately needs the product.

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