Negative points about online dating

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For an online dating activity, an initial emotional state is anticipated (either PAE or NAE). They cognitively assess their personal stakes in achieving an external or self-defined goal.For instance, in a sales task, if salespeople see that the task has a high personal stake invested, they relate the stake of the task to their financial income and recognition from colleagues and the company.There are seven PAEs, namely, excited, delighted, happy, glad, satisfied, self-assured and proud.There is also a battery of ten NAEs, namely, angry, frustrated, guilty, ashamed, sad, disappointed, depressed, worried, uncomfortable and fearful.Managers are struggling to keep their customers motivated: Thomas Enraght-Moony, CEO of, complained that ‘there are 93 million single people in America — only 3 million use online dating services. In this study, I aim to investigate the causal link between anticipatory emotions (affective process of cyber-psychology) and volitions (cognitive process of cyber-behaviour).This study examines the relationship between the emotions elicited in users when using an e-service and their motivational volition behaviour developed with this e-service provider.In this study, I integrate (hot and emotional) anticipatory emotions with (cold and cognitive-based) volition processes into a single research model.

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Salespersons spend a good deal of time thinking about their selling strategy, listing steps and formulating strategies for a given promotion (territory planning); they will also target specific accounts or have their priority accounts first in pushing sales (account-specific planning); lastly, salespersons also exert personal effort, usually with comparisons to other peer salespersons in assessing the time and intensity of effort put into a task.Existing literature on customer emotions devotes much attention to post-consumption emotions, which are feelings elicited towards actual external stimuli.However, little is known about the concrete impact of consumers’ anticipatory emotions — the pre-factual, mentally stimulated emotions due to anticipation of possible outcomes — on consequent volition behaviours that are cognitive-driven where individuals are determined to act in a planned way.Typical directive volitions (ie, what to do) are planning activities and selection of appropriate behaviours, while typical motivational volitions (ie, how to do it) are committing oneself to exerting the necessary effort to attain a personal goal.illustrates the model of anticipatory emotions on volitions: a personal stake is the primary antecedent of emotions.

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